Rocca al Mare Shopping Centre

Year of completion – 1998 (renovated between 2008 and 2009)

Floor space under commercial premises – 54, generic 000 m2
Number of shops – 170
Number of parking spaces – 1,300

Permanent lessees: Prisma, Lindex, Marks&Spencer, NewYorker, Reserved, Sportland

Number of visitors per day – 17,500
Number of visitors per month – 525,000 

Rocca al Mare Shopping Centre was the first of its kind and still is a unique shopping venue in Estonia. In 2005, Rocca al Mare Shopping Centre was bought by Citycon OYj – a real estate investment company specialising in the development and management of shopping centres.

Since the autumn of 2009, visitors have been greeted by a completely revamped Rocca al Mare Shopping Centre. In the latest expansion, you can find several official stores, popular beauty brands and the sales point of the I.L.U boutique chain, as well as the Rocca al Mare beauty parlour. The large and diverse restaurant area offers a wide selection of cuisines from around the world. There are hundreds of brands sold in the centre, many of which have set up their only official store in Estonia at the Rocca al Mare Shopping Centre. In addition, the unique colour and theme-coded placement of stores significantly enhances the shopping experience for the customers.

Display selected spaces

1st floor

Ground floor

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LED-screens

There are 3 large LED screens on the facade of the Rocca al Mare Shopping Centre (each screen is 50m2), which have been installed above the entrances. The LED screens are excellent advertising spaces since every day about 14, 000 people enter the centre through the three doors.  The advertising clips are played on the screen as 180-second blocks between 7:00 and 23:00 a total of 320 times per day and 2, 240 times per week.

Length of clip   1 day 1 week
Up to 10 sec 30 €  210 €
11-20 sec 45 €  315 €
21-30 sec 60 €  420 €

  

Production

Single-voice advertisement with background music compiled of photos 185 €
Adaptation of an existing advertisement, without graphics, single- voice 185 €
Filmed advertisement with simple storyline 385 – 550 €

Value Added Tax of 20% is added to the above prices. 

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Digital screens

There are 15 65-inch digital screens in Rocca al Mare Shopping Centre. They are located in the areas of most traffic, at the height of eyesight, that insures the best visibility for the advertisement. The advertising clips are played on the screens as 180-second blocks between 7:00 and 23:00 a total of 300 times per day and 2, 100 times per week.

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Rocca ekraanide asukohad (map)

Length of clip  1 day 1 week
Up to 10 sec 40 €  280 €
11-15 sec 60 €  420 €
16-20 sec 80 € 560 €

Production

Advertisement compiled of photos 185 €
Adaptation of an existing advertisement 165 €

Value Added Tax of 20% is added to the above prices. 

 

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Shopping Centre Radio

An internal radio plays in the corridors of the Rocca al Mare Shopping Centre; on average 17, 650 people would hear your clip each day. The advertising clip is played from 10 a.m. to 9 p.m., altogether 4 times an hour, 44 times a day and 308 times a week.

Length of clip   1 day 1 week
Up to 10 sec 25 €  175 €
11-20 sec  35 €  245 €
21-30 sec  45 €  315 €
Single-voice radio advertisement designed with music 120 €

Prices exclusive of VAT at 20%.

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Parking area

The lawn next to the pylon and McDonald’s by the Paldiski road.

A very attractive advertising space (Bigbank’s blue elephant in the sample photo) that is seen every day by about 18,000 visitors to the Rocca al Mare Shopping Centre and 40,000 commuters on the Paldiski road.
Price of the space:  €500 a week*

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Islands at the end of parking areas

On average, the centre’s car park is visited by 5,000 people daily. There are a total of 25 islands at the end of the parking areas with dimensions of 2×7 m, getting an average of 3,000 contacts a day.
Price of the space: €150 a week*

 
Car park lampposts

A total of 7 lampposts in the car park. On average, 1,000 people see the commercials in these spaces daily.
Price of the space: €50 a week*

  

Advertising trailer in the car park

An advertising trailer can be of dimensions of up to 6x3m. Altogether up to 4 advertising trailers are installed to the car park. The daily number of contacts for the advertising trailers is 3,000 people.
Price of the space: €220 week*

  

Shopping trolley shelters

There are 7 shopping trolley shelters in the car park. The commercials in these spaces are seen daily by 3,000 people on average.
Price of the space: €200 week.*

Production rates / equipment rental rates:

Rent of an advertising trailer 6x3m, 1 week 135 € a day + VAT
Printing of a banner 6x3m 115 € + VAT
Promotional trailer transport, installation and removal of the banners 160 € + VAT

*Note! Advertising surfaces are subject to additional advertising tax of 0.55€/1m2/day!
Promotional trailer advertising tax 1.1 € per day 1m2!